Indigo Books & Music

Industry: Gift Lifestyle & Home

A stunning coordinated program of reusable gift bags, drawstring fabric gift bags with grosgrain ribbon ties, and magnetic collapsible gift boxes with elasticized pre-tied grosgrain bows.

Indigo understands that people who love to read also love to share. The leading retailer in Canada came to Progress to collaborate on a dramatic year-round gift packaging program. This industry leader in gifting worked with us to develop collapsible magnetic boxes with elasticized grosgrain pre-made bows, gift card packaging, drawstring fabric gift bags and reusable gift bags – all finished with a synchronized design across multiple materials to express a beautiful theme. This program, which also includes a colorful kids line, truly elevates Indigo’s mission to inspire customers and those they care about with life-enriching products and experiences.

Starting with the already successful Stone Paper Gift Bag program, Indigo challenged us to move this program to an FSC-Certified and recyclable paper.

Progress utilized a combination of an uncoated FSC-Certified (Mixed Sources) paper, PET grosgrain ribbon (made of recycled water bottles) and a stylish coordinated design, which has set the bar high for environmentally friendly gift bags.