Not every brand gets to boast a flagship store in Manhattan’s Madison Square Park. But when premium menswear brand Todd Snyder had such an opportunity, they approached Progress to develop a packaging program to elevate the store’s high-profile launch in the heart of New York City. This client’s theme of everyday luxuries for the modern gentleman demanded a tightly coordinated packaging theme to match their high-end clothing line’s relaxed, refined and always impeccably tailored aesthetic.
Progress rose to the occasion and provided a cohesive program complete with heavy, overall embossed paper and hot stamped logos. Shopping bags with thick twill handles and rigid boxes and with shouldered flush lids enhance the customer’s luxury experience. Coordinated envelopes and gift card packaging ensured every detail had been thoughtfully considered. The entire program is topped off with a stunning antique matte print map of New York and Brooklyn to accentuate Todd Snyder’s blend of Big Apple heritage, Savile Row craftsmanship and downtown New York aesthetic.